Point of View hosts fashion shoot with Isy B.

Arts & Culture |

Who and what is Isy B.?

Isy Obi is a fashion designer living in the Cayman Islands and founder of Isy B., a luxury women’s wear label that embodies the understated sophistication of the modern island lifestyle.

Isy’s love of fashion was inherited from her mother who was also a fashion designer and let her play with different materials, design clothes for herself and inspired her to one day establish a fashion business of her own.

The brand was developed from Isy’s time in the Cayman Islands, where the sun always shines and she saw there was a need for warm-weather clothing options.  Isy B. designs incorporate natural fibers with the latest developments in functional fabrics into our beautiful dresses to keep you comfortable in heat and humidity.

What was the idea behind the video shoot?

The concept behind the Isy B. shoot was ‘Charlie’s Angels in the Cayman Islands.’ Three beautiful heroines made a dramatic arrival in Cayman to experience the best that the island has to offer and showcase the amazing luxurious dresses that feel comfortable in the heat and humidity of the Caribbean.

Why did Isy B. choose Luxury Cayman Villas for the backdrop?

“Point of View was the perfect location for the story to unfold. Undeniably glamorous and luxurious in every detail, it proved to hugely versatile for a tandem film and photo project.  The varied zones within each area of the property made it easy for the team to change scenes and keep the story moving forward simply by moving to another cinematic part of the house. Point of View provided the perfect sexy Caribbean beach house playground for our sexy Isy B. heroines, and the perfect canvas for the Isy B. team to work our fashion magic.  Thank you Luxury Cayman Villas!” – Isy Obi.

Where can you buy Isy B. dresses?

Isy B. is currently available online, at Sand Angels in Camana Bay and on online resortwear boutiques Vault XV in the U.S. and Global Runway in the U.K. In the coming months, Isy B. will also be launching in some of the premier resortwear boutiques in the Bahamas and on Evine, the third largest US shopping network.

The full shoot can be found at Isy B Video. Enjoy!